TThis guide will cover everything we do when we lay out an entire SEO campaign for a plumbing business.

That’s why it’s more important than ever that you are listed at the top of Google’s search engine results homeowners begin their research process.

If you want your business to survive well into the future, your plumbing SEO strategy should be one of your top priorities. More potential customers than you can imagine will hop on to Google and search for plumbing companies in your area. They’ll do this before they make the decision to pick up the phone and call for help.

What is SEO

ISEO or Search Engine Optimization is the process of increasing the quality and quantity of your website traffic through organic search results.

Search engines like Google, Bing, and Yahoo have search results for given plumbing keywords that users type in. Websites are then ranked based on what the search engine considers most relevant to users.

This is why it’s so valuable to be ranked at the top of the 1st page of Google for plumbing search queries like “plumbing companies”, etc.


SEO for plumbing companies can help you be competitive online for buyer search terms. Using relevant and strategically researched keywords across your website can help you rank higher in search engine results pages (SERP) for search queries like “best plumbing contractors” and “plumbers near me”. This will make users more likely to click on your website listing and see what your company is all about, resulting in far more leads over time.

SEO not only helps with search rankings, but forces you to take a hard look at your website’s content, the services you offer on the site, and will help you create a better user experience for website visitors AND search engines.

4 in 5 consumers use search engines to find local information, which makes it all the more important for you invest in SEO for your plumbing business. Being listed at the top of search results not only makes you more visible, but also makes you seem more trustworthy from a searcher’s perspective.

How Long Does SEO Take to Get Good Results?

SEO is not an overnight game — it will often take 3 months to start to show definitive improvements depending on the competition and your website’s starting point. Between the 6-12 month mark, after all of the initial work is completed, you should start to see incredible results that will stick around. Search engines need time to understand the changes that you’re making as well as time to crawl new links and content you’ve built.

A longer campaign will typically yield better results. Sometimes business owners can get impatient, but it’s important to remember that you’re in this for the long haul. This is why we use plumbing SEO as only one part of our online marketing strategy for plumbers. Other methods like PPC can start to show results almost immediately while we wait for the SEO campaign to pick up steam.

Between the 6-9 month mark, when the plumbing SEO campaign has really done its job, you’ll start to see results flatline. This is normal since you’re going to hit a point where you cannot increase traffic any further. This is when it becomes more important than ever to monitor your competitors, and expand your strategy’s reach so you can maintain the results you’ve achieved.

Talk to Digital Marketing Experts That Understand the HVAC & Plumbing Industry.

We rigorously train every member of our team on the ins and outs of the plumbing industry before anything else. Because if your marketing team doesn’t know how you operate, how can they be successful for you? See what we mean by booking a call below!